Experiences

Asti: History, Flavors, and Passions.

Walks through the historic center

Discover the medieval towers, elegant squares, and hidden alleys that tell of the city's thousand-year history. Don't miss the Troyana Tower, from the top of which there are spectacular views of the city and surrounding hills, the Cathedral and the nearby Red Tower, and Piazza San Secondo, the historic and symbolic heart of the city, with its Collegiate Church and elegant colonnades.

Visits to museums and historic buildings

Delve into Asti's history and art by visiting Palazzo Mazzetti, an elegant 18th-century mansion that houses the civic picture gallery, with works ranging from the Renaissance to the 20th century, temporary exhibitions, and beautifully restored historic rooms. A short walk away, the Territorial Paleontology Museum, with marine fossils and unique finds, offers a journey into the territory's geological past, when Monferrato was submerged by the sea.

Food and wine tours and tastings

Asti is synonymous with wine: enter the historic wine shops in the center, often housed in ancient brick-vaulted cellars, to savor Barbera, Asti Spumante, and Moscato d'Asti, symbols of a centuries-old winemaking tradition. Each glass is accompanied by typical local products – cured meats, truffles from the hills, and raw-milk cheeses – in a flavor-filled journey revealing the city's most authentic identity.

Events and traditions

Experience the excitement of the Palio of Asti, the oldest horse race in Italy, with its colors and costumes, or let yourself be captivated by food and wine festivals, craft markets, and historical re-enactments that enliven the streets of downtown all year round, offering unique opportunities to immerse yourself in the authentic spirit of Asti’s traditions.